Best Practices
Thermann wants to partner with your business. That means more than just giving you the keys to the assets — that means helping you put them to use. See below for some tips on how to represent yourself online.
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Love it or hate it, being a business owner these days means maintaining an online presence. Whether you're running the whole show yourself or if you're working with skilled individuals to stay up to date online, we think these tips can help you.
Story // Mobile Optimised Website
Over 60% of all searches on the internet are performed from a mobile.
This means that it's vital for you to ensure your website is optimised to be used on mobile. If your website isn't mobile friendly — visitors are up to 5 times more likely to leave. Google has created a tool that allows you see how your website looks on a mobile device.
Don't like how it looks? It may be time for a refresh.
Story // SEO
What is SEO?
SEO stands for search engine optimisation, the process by which marketers attempt to get more visibility for their website in search engine results pages on Google, Bing, Yahoo, DuckDuckGo, and other search engines.
How does SEO work?
Using technical, on-page, and off page SEO tactics, marketers effectively tell search engines what their website is about and why it should rank well in search engine results pages.
Story // SEM
What is SEM?
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). SEM is also referred to as paid search, or pay per click advertising.
Examples include GoogleAds and Yahoo ads.
Why is SEM important?
SEM has become a crucial online marketing strategy for increasing a company’s reach. The majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars.
Story // Community Groups
What are community groups?
Community groups on social media such as Facebook Groups link people together around a particular topic or location. Often, they’re used to ask for peer advice and recommendations for products and services in the area and are a great source of engagement with potential customers. Think about joining some in your area.
Story // Social Media
Why should I consider social media?
Social media is here to stay and is one of the best ways to reach your audience. Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways, mobile forms and messages, and more.