Best Practices
Thermann wants to support your business. That means more than just giving you access to our assets — that means helping you put them to use. See below for some tips on how to represent yourself online.
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Being a modern business owner means having an online presence. No matter whether you’re running things yourself, or getting outside help to stay up to date online, we think these tips can help you.
Best Practices // Mobile Optimised Website
Approximately 60% of all searches on the internet are performed from a mobile.
This means that it’s vital for you to ensure your website is optimised to be used on mobile. If your website isn’t mobile friendly — visitors are up to 5 times more likely to leave.
Use your mobile to check how your page looks. If you don’t like what you see, it may be time for a refresh.
Best Practices // SEO
What is SEO?
SEO stands for search engine optimisation, the process by which marketers attempt to get more visibility for their website in search engine results pages on Google, Bing, Yahoo, DuckDuckGo, and other search engines.
How does SEO work?
Using technical, on-page, and off page SEO tactics, marketers effectively tell search engines what their website is about and why it should rank well in search engine results pages.
How can I use SEO to my advantage?
Using SEO effectively can help you increase the visibility of your business and its webpage within Google search results, and can drive more traffic (aka potential customers) to your website.
Best Practices // SEM
What is SEM?
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). SEM is also referred to as paid search, or pay per click advertising.
Examples include GoogleAds and Yahoo ads.
Why is SEM important?
SEM has become a crucial online marketing strategy for increasing a company’s reach. The majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars.
How can I use SEM to my advantage?
Using SEM can help you increase the visibility of your business within search engines, displaying your message and/or services when people are searching for related terms and information.
Best Practices // Community Groups
What are community groups?
Community groups on social media such as Facebook Groups link people together around a particular topic or location. Often, they’re used to ask for peer advice and recommendations for products and services in the area and are a great source of engagement with potential customers. Think about joining some in your area.
How can I use community groups to my advantage?
Engaging in your local community groups is a great way to get your name out into the community, making it more likely people will call you when the time comes. It’s also a great way to keep track of what the community is talking about — sometimes this is reviews of local plumbing businesses!
Best Practices // Social Media
Why should I consider social media?
Social media is one of the best ways to reach your audience. Lots of businesses use it to showcase their work and culture, attract talented staff, and share advice, tips, and tricks. Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways, mobile forms and messages, and more.